Since the age of 14, Coldwell Banker Realty Realtor® Ron Laserna has been working hard and helping people…and he’s never looked back. Drawing from years in customer service and sales, Ron leveraged those skills to build a highly successful real estate career in the Bay Area, where he’s been licensed since 2005. Today, he’s recognized as one of the top Realtors® in San Jose, Milpitas, and Santa Clara County, known for his professionalism, integrity, and outstanding client results.

Ron learned early that success in real estate comes from truly understanding clients’ needs and delivering with consistency. Guided by his philosophy to “follow up and follow through,” he’s earned a reputation for exceptional communication, smart strategy, and dependable results. His background in property management and leasing also gives him a unique advantage in matching the right people with the right properties.

Having lived and worked in the Bay Area for over 25 years, Ron combines his local market expertise with cutting-edge technology and the trusted Coldwell Banker global network to help clients buy and sell with confidence. He uses real-time market data to price homes competitively, negotiate effectively, and guide his clients through every nuance of the transaction.

Ron’s clients consistently give him 5-star reviews across Zillow and Google praising his responsiveness, honesty, attention to detail, and caring guidance. Many say he makes the process “smooth, easy, and even enjoyable”, a reflection of his commitment to providing a personal, transparent, and rewarding experience for every buyer and seller.

Above all, honesty, integrity, and work ethic define Ron’s approach. He’s known for being consistent, hardworking, and ethical, always keeping his clients’ goals front and center while maintaining a positive attitude and sense of humor.

✨ When you’re ready to buy or sell a home in the Bay Area, partner with Ron Laserna, the Realtor® whose clients say he goes above and beyond to make every move a success.